Who Killed Videocon ? | Videocon SCAM Controversy | Business Case Study

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Video Introduction:
Videocon Industries Limited is an Indian multinational conglomerate, headquartered in Mumbai. The group had 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. It was the third-largest picture tube manufacturer in the world valued at US$5.5 billion.
In 1985, Aurangabad based Nandlal Madhavlal Dhoot founded and incorporated Videocon International with a goal of manufacturing 1 lakh TV sets per year. "Videocon became the first company to bring colour TVs in India," claims Anirudh Dhoot, the founder's grandson (Venugopal Dhoot's son) and Videocon's current director.

In India, the group sold consumer products like colour televisions, washing machines, air conditioners, refrigerators, microwave ovens and many other home appliances, through a multi-brand strategy with the largest sales and service network in India.

Since the entry of Korean Chaebols and their rising popularity in the Indian market, Videocon from a stand-point of market leader has seen a slow decline to become a no. 3 player in India. The company continued to do well in the washing machine and refrigerator segment.

In February 2011, Videocon Mobile Phones launched the hitherto unknown concept of 'Zero' paise (1 paisa is the 100th unit of 1 Indian Rupee) per second with bundled SIM cards of Videocon mobile services for 7 of its handset models. In July 2015, Videocon Mobiles launched its own flagship smartphone Videocon Infinium Z51+ in India.

Controversy with ICICI loan fraud
On 4 October 2018, Chanda Kochhar, the ex MD and CEO of ICICI Bank had to step down from her position following allegations of corruption in sanctioning loans to Videocon. Amidst investigations related to Videocon's bad loans, she was forced by the board of ICICI Bank to take indefinite leave. The Central Bureau of Investigation named Chanda Kochhar and her husband Deepak Kochhar as beneficiaries of financial fraud. Venugopal Dhoot, the promoter of Videocon had fraudulently transferred part of the loan received from ICICI Bank to the Kochhars' business entreprise after Chanda Kochhar, Sandeep Bakhshi became the full-time Managing Director and CEO of ICICI Bank. The company stopped trading and entered corporate insolvency proceeding in June 2018. In June 2021, NCLT approved Vedanta Group's bid to take over Videocon, paving way for the new ownership.

This video is a complete business case study on Videocon industries started by Mr. Venugopal Dhoot. This video highlights some facts and evidences about the business and marketing strategies used by Venugopal Dhoot to establish videocon industries. The video also covers some reasons of the failure of the Videocon group. This video talks about why Videocon failed? This video is a complete business case study on the failure of the Videocon group. This video also covers some important business and marketing lessons which we can learn from the failure of the Videocon group.
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Title Contents:
00:00 - Introduction To Videocon Failure Business Case Study
11:30 - Business Lessons From Videocon Failure Business Case Study
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