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The Rise and Fall of the Bunnings Rival - Masters

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In August 2009, two conglomerates came together with a single goal - to destroy Bunnings. Together, they spawned Masters Home Improvement; the hardware store set to give the big-box hardware chain a run for its money. Famously, Masters failed in its mission, but there's a lot more to the story than you might think.
In this episode, I provide a year-by-year breakdown of the triumphs and failures of Masters and analyse just why it failed so miserably.

Part two of 'The Bunnings Dossier', a three-part Dorainn Cares miniseries investigating the rise and dominance of Bunnings both as a business and a cultural institution.
Series Playlist: (https://youtube.com/playlist?list=PLsexyDHT-9EkDUzE6k3qqs7sDb25PxXCT&feature=shared)


Second Channel: @DorainnThe2st

References:
Email me for a list of references. You can find my contact details in my Channel Info.

Created by Jake Dorian
Category
COUNTRY HITS
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