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Format Change: 96.9 WCDJ Becomes Country WBCS - 05/06/1993 4:00 PM

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This is an original recording of the format change of what was a Smooth Jazz station (and before that, Beautiful Music WJIB) that changed formats to Country as WBCS, igniting a three year Country Music battle with Fairbanks' 105.7 WCLB (later WKLB, now at 102.5) in what turned out to be a multi-year battle for listeners and different frequencies and call letters. This literally turned the Boston FM dial upside down.



WBCS came along at a time when the Country Music industry was experiencing a sort of re-birth. Up till this time, if you asked young people, especially in the New England region, what they thought of Country music, most said they didn’t like it, and would go into lyrics of Haggard & Jones, Hank Williams, Patsy Cline and so on. But, around this time, artists like Garth Brooks, Brooks & Dunn, Randy Travis, Joe Diffie, Travis Tritt and the like came on the scene and made Country music a contemporary thing again. Brooks became so popular in the 1990s that his music crossed over into the Pop charts. Later, Shania Twain would do the same, and then line dancing became a thing… Country really found its way in the early 1990s and it has remained one of radio’s most popular and profitable formats to this day.
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Garth Brooks
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