CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future | HBR IdeaCast

Mary Barra, chair and CEO of General Motors, says that electric vehicles are the future for the company and the automobile industry. GM has said it will phase out vehicles using internal combustion engines by 2035 and go carbon neutral at all of its facilities. Barra describes how she’s executing on that plan as well as offering broader leadership lessons in an interview with HBR editor Amy Bernstein.

This episode originally aired on HBR IdeaCast on May 6, 2021.

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A weekly podcast featuring the leading thinkers in business and management.

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Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. Learn more at www.hbr.org.


Chapters:
00:00 – Intro
2:28 – Going All-Electric in 14 Years
3:55 – Resistance Within GM to Going All-Electric
5:27 – Purpose and Culture-Change at GM
13:40 – How Autonomous Vehicles Will Change the Auto Industry
16:46 – How GM Works with Unions/UAW
18:45 – How COVID Affected Business at GM
22:27 – Outro


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